Hospitality

We Help You Help the Guest

Van Allen Strategies has served the hospitality industry since 2014, optimizing the guest booking and stay experiences while identifying opportunities for maximizing revenue. We understand and have overcome the challenges in creating a seamless and compelling booking experience within the context of legacy IT infrastructure common in the hospitality industry. Beyond the booking, we understand on-property technologies critical to creating the best stay for the guest that makes them want to return.

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Examples of our Work

  • Content Management: Supported converting over 1M pieces of content to headless/adaptive for consistent use across multiple channels; Managed content migration for the largest hospitality acquisition in history
  • Revenue Management: Created technical architecture for analytics apps that maximize revenue at property and franchise levels
  • On Property Technologies: Managed Digital guest experience for the creation of one of the first streaming Guestroom Entertainment platforms now in rooms worldwide; Integrated enterprise-level projects with multiple local property management systems globally
  • Maximizing Booking Conversion: Facilitated the redesign of A/B and multivariate test design to optimize for rapid testing and feedback with minimal impact to production booking paths; Managed user experience activities for consolidating dozens of hotel brands into a unified experience
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Key Competencies

  • Content Auditing, Standards, and Governance
  • Digital Experiences to Maximize Conversion
  • On Property PMS, entertainment, and guest Internet access
  • Headless Content
  • Content Strategy
  • Content Management Systems (CMS)
  • Digital Asset Management (DAM) Systems
  • Language Translations Management
  • Omnichannel Content Distribution

Get Started Today