Avatar photo

About Van Goodwin

Van Goodwin is the founder and Managing Director of Van Allen Strategies. He has worked with technology and process for the last two decades in private industry, higher education, non-profit, and government sectors. He is passionate about using technology effectively and appropriately to improve organizations and lives. Van also dabbles in research and publishing, and has authored book chapters and articles on Agile management, business process, and telecommunications technologies. He conducted some of the earliest ever academic research on the effectiveness of virtual, internationally dispersed teams.

How Artificial Intelligence is Improving eCommerce in Manufacturing

Leading manufacturers have stepped outside their comfort zone in the past decade expanding their sales channels to include eCommerce. AI offers the opportunity to optimize the customer experience, address supply chain issues, and meet customers where and when they are.

2024-03-17T14:16:21-04:00September 1, 2022|Tags: , , , , |

Business Transformation for Better Customer Engagement in the Pharma World: An Interview with Dominique Côté

The pharmaceutical industry has been changing rapidly over the past 20 years, and that change has been accelerated due to COVID-19. With the rise of information technology, pharmaceutical treatments are being developed faster, cheaper, and more personalized. In this Insight, we interviewed Dominique Côté, founder of pharmaceutical consultancy Cosawi, to discuss the current transformation efforts underway and where the industry is headed.

2025-08-19T12:51:18-04:00February 1, 2022|Tags: , , |

Diversity and Inclusion from Ideas to Reality: An Interview with Ed Simon

June this year represents not only LGBTQ Pride month, but also a year since the world responded to the murder of George Floyd in the form of civic engagement, protest, and in many cases new awareness and initiatives around diversity and inclusion in some of the world’s largest organizations. Like many companies, a year ago we issued our BLM statement and tried to better understand what role we could play to further racial equity. Now, we reflect on our effectiveness and what we can do to maintain momentum a year after the statements were made. For this Insight, we interviewed an expert on the topic, Ed Simon, to continue learning how companies can meaningfully become more inclusive beyond statements of support.

2025-08-19T12:45:32-04:00June 17, 2021|Tags: , , |

Beyond Speculation: How Companies are Adopting Cryptocurrency

The recent increase in value of cryptocurrencies like Bitcoin have led to continued speculations about its stability, and the extent to which its recent meteoric price increases reflect speculation vs. its role as a transactional currency. In a one month period leading up to this publication, Bitcoin dropped 25% in value then increased 50%. Over the same period, Dogecoin, originally invented as a joke, was caught up in price fluctuations that also impacted stock prices. But over recent years companies have adopted cryptocurrency for uses beyond speculative investment.

2024-03-17T13:25:12-04:00February 9, 2021|Tags: , , |
Go to Top